EIC Group have used ginzola to optimise their site for search engines.
Search Engine Optimisation (SEO)
Search engines (like Google, Yahoo etc) all use engines that read (spider) sites to obtain information to search against. The Web has evolved through many 'phases' of both use and searching that has presented the search engine optimisers plenty of work to do. In business, One gets used to the 'appear #1 in Google' ads that promise riches through 'tricks' to fool the search engines to prioritise your business. THESE DO NOT WORK. Once upon a time, there were ways to fool the engines, but the engines have got wise. Today, it is true to say that using many of the tricks that used to be used can even make things worse as far as the search engines are concerned, leaving you in a worse place than if you had done nothing at all to optimise your site.
So what CAN be done?
Experience and knowledge of Google and other search engines allows us to bridge the gap between marketing and what the customer sees when they search for a good or service. SEO optimisation is crucial to drive your site's organic listings (the free ones) and to give your company profile in a competitive marketplace. Search engines are very good at finding pages that are relevant to a given search term. Ginzola's view is that sites should first of all be relevant. The content should be written to directly correspond to the business proposition. Secondly (and of equal importance), the site should be engineered in a way that presents the content in a 'search engine friendly' manner. These processes and how ginzola can help are described below:
1. Content
Often, this is simply a brainstorming exercise to come up with content that is relevant to your business and contains the terms used by your target audience. Taking these ideas and converting them to relevant content is a skilled process, but will make all the difference to the success of your site.
2. Engineering
This is a very technical area, but involves making sure that all the links in the site can be indexed properly, images are described properly and that the content can be read by the search engine.
The best sort of advertising is free!