Google Analytics sets the standard for analysing site traffic.
Online Marketing
A good web site that is well engineered will be represented well in the search engines. The next step is to use paid advertising to increase exposure, visits, profile and success. There are a number of ways to achieve quality paid advertising, but as with many things, there are equally as many pitfalls. Ginzola is able to advise and manage online campaigns to suit your business requirements.
Quality paid advertising more than pays for itself!
Pay per click (Google AdWords)
The most common form of paid advertising is pay per click which uses either a fixed or variable bid amount to position an advert. Unlike traditional print advertising, exposure costs nothing. It is only when a User clicks on an advert that money is spent. The skill is matching the people who will click on the advert with people who are likely to make a purchase. Poor management of pay per click can lead to disastrous advertising bills for no reward, whilst a skillfully managed campaign will pay huge dividends. Ginzola can help with managing pay per click campaigns to maximise the benefit and minimise the cost.
Banner advertising
Often banners are delivered as pay per click and sometimes as a fixed fee. Ginzola are able to create visually appealing and animated banners that are trackable so that the return on investment can be continuously monitored. With access to the main web site, conversion to sale can also be measured.