Recently new players have come into the payment gateway market and have really opened up the opportunity to trade online. Google checkout are currently offering rates as low as 1.5% with an additional discount against online (adwords) marketing. For traders looking to sell to the market that do not hold credit cards, payPal is a really useful solution, also with low rates for financial processing. All the new solutions work on a commission only basis; no monthly fees etc.
Specifically, this means that online traders (shops etc) now have more options when looking for a way to bill people's credit cards online. If you have a good or service, there are now many more ways to accept payments with your web site, and most of them are now significantly cheaper than they ever were before.
One of the nice features of the google system is the authentication to billing process. When a customer buys online, their credit card is pre-authorised, but no money is taken at that time. It is down to you (the trader) to log in to confirm that the goods can be supplied and to complete the transaction. This means that goods that are special order can be sold in confidence without infringing the rather strict rules concerning taking payments for goods that cannot be supplied.
Ginzola are able to offer consultancy to help you take advantage of selling online. Ginzola are able to offer simple purchasing buttons or full checkout/cart solutions customised to your needs.