Guy Fletcher has launched his new solo album initially online using a Ginzola build web pre ordering system. The new web site was delivered on time and on budget with the intention of pre-promoting sales to an existing fanbase. Fans were able to register online and pre-order copies of Guy's album and even to leave messages as the first 500 copies sold were signed. The system was a huge success, pre selling the 500 copies quickly. When the album was launched, the fans were notified and were invited to complete an online purchase using Paypal(R) integration, again, delivered by Ginzola.