The new number is actually linked to a group business Skype account and is therefore the most convenient form of non-geographic telecoms available. For those who do not know Skype, Skype is a computer based VOIP system that allows calls to other Skype users for free. Skype itself is free, but offers a premium service that allows skype to communicate with traditional and mobile phones. see http://www.skype.com/ for more information.