Long established (1896) wig makers Browns have today launched a huge list of Active Domain sites to promote their wig making business throughout the UK. The complete list of domains on release at this moment is listed below.
An interesting part of the domain strategy is to not only promote their own wig making business, but to promote the business of their local distributors. Each domain (microsite) can display one or more local contacts through which the Browns product can be purchased. Where there are no local contacts, an advert to apply for stocking rights displays. The application of logic is another unforseen windfall of the Active domain technology; the ability to promote your agents' businesses through a central interface.
