ginzola SEO process

Step 1: Understand

SEO is not a simple have or have-not.  We need to understand your business and goals.  Through consultation, we can map out what is important to you, and therefore where and how you are going to most benefit from optimisation.  We can set goals with you to measure the performance gain against.  We have experience to know what is achievable, realistic and the like.

Step 2: Optimise the site

Underlying the search success is the website.  We will usualy require technical changes to the website to accommodate the goals we have set with you.  We can either implement these changes in a variety of languages and platforms, or we can work with an existing web design house to achieve the same end.

Step 3: Make the change!

For minor revisions or tweaks we usually make them live on your site.  For more in-depth changes, we will host a copy of your website on our own servers in order to make changes and allow you to approve them.  Once all the changes are ready, we make them live.

Step 4, 5, 6, 7,.....: Monitor and improve

Through using google analytics, we work with you to understand and to constantly tweak your site to improve the volume and quality of the visitors to the site.