Brand Targeting
If you run an E-Commerce shop, selling products with brands that people recognise, or perhaps you sell a product or service that complements certain brands of goods? In this case, Active Domians can prove very effective at increasing your sales.
The problem with brands is their popularity. When you sell them in your online shop, the larger retailers will correctly appear at the top of your potential customers' searches.
Active Domains allow you to present specialist websites for certain products or brands, or associative brands.
For example, the company 'orbitsound' uses a series of Active Domains to promote their soundbar that works withcertain models of TV. Any customer searching for such a product will find their mini sites, where as they would never find the main orbitsound.com website.